Zurich-based travel tech company Nezasa has created a promising new tool for the in-destination business of excursions, day trips or activities.
By Gregor Waser
Their software TripBuilder has already made a name for itself within numerous travel companies. TripBuilder enables tour operators, travel agencies or destination management companies to combine individual products to an entire travel plan and manage them flexibly. The entire process is automated and highly efficient.
Now, Nezasa is launching another module tool: TripBooster. TripBooster is intended to provide Nezasa customers with lucrative additional in-destination business and improve customer retention. After all, the “Tours & Activities” segment is currently in a veritable gold-digger mood. Travellers who used to book their trips on the spot are now mainly doing so themselves on their smartphones.
“TripBooster is the logical extension of our core product TripBuilder,” explains Nezasa CEO Manuel Hilty. The initial booking will be seamlessly complemented by other elements of the trip – before departure as well as during the trip.
At the ITB Berlin in March and at the Phocuswright Europe in Amsterdam last week, Nezasa presented TripBooster to its first customers. The roll-out is planned for July and August. The new product is intended both for existing TripBuilder customers and as a standalone solution. “We will also be offering the TripBooster to companies who book through other channels, but who are still interested in selling additional services to their customers during the trip,” says Hilty.
Tool with a Vision
“What makes TripBooster special is that it can use the existing itinerary in order to suggest suitable products and make recommendations – via messaging services or SMS. The customers, on the other hand, can book the additional offer with just a few clicks because the application already has the necessary information like who they are as well as when and where they will be. Nezasa initially obtains its content from third-party providers such as Hotelbeds or Viator, but it will soon be possible for organisers to sell their own products. In addition to tours and activities, other in-destination products such as events and restaurants will be available.
Asked about the future vision and further development, Manuel Hilty says: “We want that in the future, the customer will be able to distribute the entire booking over a period of time. First they book their flight, then the hotel, eventually they will begin to further develop the trip with a rental car booking or excursions – whether that is before departure or during the trip. You should not be forced to book everything at once.”
For a tour operator or travel agency, TripBooster will enable them to regain lost business and stay present with their brand during the trip.
This article was written by Gregor Waser and appeared on www.travelnews.ch on 14 May 2019. You can read the article in German here.